{"id":987968,"date":"2025-11-13T16:15:06","date_gmt":"2025-11-13T12:15:06","guid":{"rendered":"https:\/\/armeniatoday.am\/?p=987968"},"modified":"2025-11-13T23:26:38","modified_gmt":"2025-11-13T19:26:38","slug":"%d6%84%d5%ab%d5%b4-%d6%84%d5%a1%d6%80%d5%a4%d5%a1%d5%b7%d5%b5%d5%a1%d5%b6%d5%ab-skims-%d5%a1%d5%ba%d6%80%d5%a1%d5%b6%d6%84%d5%a1%d5%b6%d5%ab%d5%b7%d5%ab-%d5%b7%d5%b8%d6%82%d5%af%d5%a1%d5%b5%d5%a1","status":"publish","type":"post","link":"https:\/\/armeniatoday.am\/hy\/style\/987968\/","title":{"rendered":"\u0554\u056b\u0574 \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u056b Skims \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577\u056b \u0577\u0578\u0582\u056f\u0561\u0575\u0561\u056f\u0561\u0576 \u056f\u0561\u057a\u056b\u057f\u0561\u056c\u056b\u0566\u0561\u0581\u056b\u0561\u0576 \u0570\u0561\u057d\u0565\u056c \u0567 5 \u0574\u056b\u056c\u056b\u0561\u0580\u0564 \u0564\u0578\u056c\u0561\u0580\u056b"},"content":{"rendered":"<p>\u0531\u0574\u0565\u0580\u056b\u056f\u0561\u0570\u0561\u0575 \u0564\u0565\u0580\u0561\u057d\u0561\u0576\u0578\u0582\u0570\u056b \u0587 \u0563\u0578\u0580\u056e\u0561\u0580\u0561\u0580 \u0554\u056b\u0574 \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u056b Skims \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577\u0568 \u0563\u0576\u0561\u0570\u0561\u057f\u057e\u0565\u056c \u0567 5 \u0574\u056b\u056c\u056b\u0561\u0580\u0564 \u0564\u0578\u056c\u0561\u0580` (2023 \u0569\u057e\u0561\u056f\u0561\u0576\u056b 4 \u0574\u056b\u056c\u056b\u0561\u0580\u0564\u056b \u0564\u056b\u0574\u0561\u0581-\u056d\u0574\u0562\u2024) Goldman Sachs Alternatives-\u056b\u0581 225 \u0574\u056b\u056c\u056b\u0578\u0576 \u0564\u0578\u056c\u0561\u0580\u056b \u0586\u056b\u0576\u0561\u0576\u057d\u0561\u057e\u0578\u0580\u0578\u0582\u0574\u056b\u0581 \u0570\u0565\u057f\u0578, <a href=\"https:\/\/www.cnbc.com\/2025\/11\/12\/skims-5-billion-valuation-funding-round.html\">\u0570\u0561\u0575\u057f\u0576\u0565\u056c<\/a> \u0567 CNBC-\u0576\u0589<\/p>\n<p>\u0546\u0565\u0580\u0564\u0580\u0578\u0572\u0576\u0565\u0580\u056b \u0569\u057e\u0578\u0582\u0574 \u0565\u0576 \u0576\u0561\u0587 BDT-\u0576 \u0587 MSD Partners-\u0568, \u0570\u0561\u0575\u057f\u0576\u0565\u056c \u0567 \u056f\u0561\u0575\u0584\u0568\u0589 \u0538\u0576\u056f\u0565\u0580\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0568 \u0574\u0578\u057f\u0565\u0576\u0578\u0582\u0574 \u0567 \u057f\u0561\u0580\u0565\u056f\u0561\u0576 1 \u0574\u056b\u056c\u056b\u0561\u0580\u0564 \u0564\u0578\u056c\u0561\u0580\u056b \u057e\u0561\u0573\u0561\u057c\u0584\u056b\u0576 \u0587 \u0576\u0561\u056d\u0561\u057f\u0565\u057d\u0578\u0582\u0574 \u0567 \u0585\u0563\u057f\u0561\u0563\u0578\u0580\u056e\u0565\u056c \u056f\u0561\u057a\u056b\u057f\u0561\u056c\u0576 \u0531\u0544\u0546-\u0578\u0582\u0574 \u0587 \u0574\u056b\u057b\u0561\u0566\u0563\u0561\u0575\u056b\u0576 \u056d\u0561\u0576\u0578\u0582\u0569\u0576\u0565\u0580\u0578\u0582\u0574 \u0568\u0576\u0564\u056c\u0561\u0575\u0576\u0574\u0561\u0576, \u0561\u0580\u057f\u0561\u0564\u0580\u0561\u0576\u0584\u056b \u0576\u0578\u0580\u0561\u0580\u0561\u0580\u0578\u0582\u0569\u0575\u0561\u0576 \u0587 \u0564\u056b\u057e\u0565\u0580\u057d\u056b\u0586\u056b\u056f\u0561\u0581\u0574\u0561\u0576 \u0570\u0561\u0574\u0561\u0580\u0589<\/p>\n<p>Skims-\u0576 \u0561\u0575\u056a\u0574 \u0578\u0582\u0576\u056b 18 \u056d\u0561\u0576\u0578\u0582\u0569 \u0531\u0544\u0546-\u0578\u0582\u0574 \u0587 1-\u0568\u055d \u0544\u0565\u0584\u057d\u056b\u056f\u0561\u0575\u0578\u0582\u0574, \u0587\u057d 1-\u0568 \u056f\u0562\u0561\u0581\u057e\u056b 2026 \u0569\u057e\u0561\u056f\u0561\u0576\u056b\u0576\u0589 Skims-\u0576 \u0568\u0576\u0564\u056c\u0561\u0575\u0576\u0578\u0582\u0574 \u0567 \u056b\u0580 \u0563\u0578\u0580\u056e\u0568\u0576\u056f\u0565\u0580\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0568 Nike-\u056b \u0570\u0565\u057f\u055d \u0569\u0578\u0572\u0561\u0580\u056f\u0565\u056c\u0578\u057e NikeSkims-\u0568, \u0578\u0580\u0578\u0576\u0584 \u057e\u0561\u0573\u0561\u057c\u057e\u0565\u056c \u0565\u0576 \u0574\u056b \u0584\u0561\u0576\u056b \u056a\u0561\u0574\u057e\u0561 \u0568\u0576\u0569\u0561\u0581\u0584\u0578\u0582\u0574, \u0587 \u0561\u057d\u057f\u056b\u0573\u0561\u0576\u0561\u0562\u0561\u0580 \u0568\u0576\u0564\u056c\u0561\u0575\u0576\u057e\u0578\u0582\u0574 \u0567 \u057d\u057a\u0578\u0580\u057f\u0561\u0575\u056b\u0576 \u0570\u0561\u0563\u0578\u0582\u057d\u057f\u056b \u0577\u0578\u0582\u056f\u0561\u0575\u0578\u0582\u0574\u0589<\/p>\n<p>\u00ab\u054d\u0561 Skims-\u056b \u0570\u0561\u0574\u0561\u0580 \u0576\u0578\u0580 \u0570\u0565\u057f\u0561\u0584\u0580\u0584\u056b\u0580 \u0583\u0578\u0582\u056c\u00a0 \u0567, \u0574\u0565\u0576\u0584 \u057a\u0561\u057f\u0580\u0561\u057d\u057f \u0565\u0576\u0584 \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577\u0568 \u0570\u0561\u057d\u0581\u0576\u0565\u056c \u0570\u0561\u057b\u0578\u0580\u0564 \u0574\u0561\u056f\u0561\u0580\u0564\u0561\u056f\u056b\u00bb,- \u0570\u0561\u0575\u057f\u0561\u0580\u0561\u0580\u0565\u056c \u0567 \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u0568\u0589<\/p>\n<p>Skims-\u0568 \u056f\u0578\u0580\u0565\u056f\u0581\u056b\u0578\u0576 \u0570\u0561\u0563\u0578\u0582\u057d\u057f\u056b \u0587 \u0570\u056b\u0563\u056b\u0565\u0576\u0561\u0575\u056b \u057a\u0561\u0580\u0561\u0563\u0561\u0576\u0565\u0580\u056b \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577 \u0567, \u0578\u0580\u0568 \u0570\u056b\u0574\u0576\u0561\u0564\u0580\u0565\u056c \u0567 \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u0568 2019 \u0569\u057e\u0561\u056f\u0561\u0576\u056b\u0576\u0589 \u0538\u0576\u056f\u0565\u0580\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576 \u057d\u056f\u057d\u0565\u056c \u0567 \u0578\u0580\u057a\u0565\u057d digital-first\u055d\u00a0 \u056f\u0565\u0576\u057f\u0580\u0578\u0576\u0561\u0576\u0561\u056c\u0578\u057e \u0570\u0561\u0580\u0574\u0561\u0580\u0561\u057e\u0565\u057f\u0578\u0582\u0569\u0575\u0561\u0576, \u00ab\u0574\u0565\u0580\u056f\u00bb \u0565\u0580\u0561\u0576\u0563\u0576\u0565\u0580\u056b \u0587 \u0576\u0565\u0580\u0561\u057c\u0561\u056f\u0561\u0576 \u0579\u0561\u0583\u057d\u0565\u0580\u056b \u057e\u0580\u0561, \u0561\u0580\u0561\u0563\u0578\u0580\u0565\u0576 \u0571\u0565\u057c\u0584 \u0562\u0565\u0580\u0565\u056c\u0578\u057e \u0574\u0565\u056e \u056c\u057d\u0561\u0580\u0561\u0576\u055d \u0577\u0576\u0578\u0580\u0570\u056b\u057e \u057e\u056b\u0580\u0578\u0582\u057d\u0561\u0575\u056b\u0576 \u0574\u0561\u0580\u0584\u0565\u0569\u056b\u0576\u0563\u056b \u0587 \u0561\u057d\u057f\u0572\u0565\u0580\u056b \u0578\u0582 \u0574\u0561\u0580\u0566\u056b\u056f\u0576\u0565\u0580\u056b \u0574\u0561\u057d\u0576\u0561\u056f\u0581\u0578\u0582\u0569\u0575\u0561\u0574\u0562 \u0561\u0580\u0577\u0561\u057e\u0576\u0565\u0580\u056b\u0589<\/p>\n<p>Skims-\u0568 \u0570\u0561\u0574\u0561\u0580\u057e\u0578\u0582\u0574 \u0567 \u057e\u0565\u0580\u057b\u056b\u0576 \u057f\u0561\u057d\u0576\u0561\u0574\u0575\u0561\u056f\u056b \u0531\u0544\u0546 \u0561\u0574\u0565\u0576\u0561\u0570\u0561\u057b\u0578\u0572\u0561\u056f \u0576\u0578\u0580\u0561\u0571\u0587\u0578\u0582\u0569\u0575\u0561\u0576 \u057d\u057f\u0561\u0580\u057f\u0561\u0583\u0576\u0565\u0580\u056b\u0581 \u0574\u0565\u056f\u0568, \u0578\u0580\u056b \u0577\u0576\u0578\u0580\u0570\u056b\u057e \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u0576 \u0568\u0576\u0564\u0563\u0580\u056f\u057e\u0565\u056c \u0567 Forbes-\u056b \u0574\u056b\u056c\u056b\u0561\u0580\u0564\u0561\u057f\u0565\u0580\u0565\u0580\u056b \u0581\u0578\u0582\u0581\u0561\u056f\u0578\u0582\u0574\u0589<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0531\u0574\u0565\u0580\u056b\u056f\u0561\u0570\u0561\u0575 \u0564\u0565\u0580\u0561\u057d\u0561\u0576\u0578\u0582\u0570\u056b \u0587 \u0563\u0578\u0580\u056e\u0561\u0580\u0561\u0580 \u0554\u056b\u0574 \u0554\u0561\u0580\u0564\u0561\u0577\u0575\u0561\u0576\u056b Skims \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577\u0568 \u0563\u0576\u0561\u0570\u0561\u057f\u057e\u0565\u056c \u0567 5 \u0574\u056b\u056c\u056b\u0561\u0580\u0564 \u0564\u0578\u056c\u0561\u0580` (2023 \u0569\u057e\u0561\u056f\u0561\u0576\u056b 4 \u0574\u056b\u056c\u056b\u0561\u0580\u0564\u056b \u0564\u056b\u0574\u0561\u0581-\u056d\u0574\u0562\u2024) Goldman Sachs Alternatives-\u056b\u0581 225 \u0574\u056b\u056c\u056b\u0578\u0576 \u0564\u0578\u056c\u0561\u0580\u056b \u0586\u056b\u0576\u0561\u0576\u057d\u0561\u057e\u0578\u0580\u0578\u0582\u0574\u056b\u0581 \u0570\u0565\u057f\u0578, \u0570\u0561\u0575\u057f\u0576\u0565\u056c \u0567 CNBC-\u0576\u0589 \u0546\u0565\u0580\u0564\u0580\u0578\u0572\u0576\u0565\u0580\u056b \u0569\u057e\u0578\u0582\u0574 \u0565\u0576 \u0576\u0561\u0587 BDT-\u0576 \u0587 MSD Partners-\u0568, \u0570\u0561\u0575\u057f\u0576\u0565\u056c \u0567 \u056f\u0561\u0575\u0584\u0568\u0589 \u0538\u0576\u056f\u0565\u0580\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0568 \u0574\u0578\u057f\u0565\u0576\u0578\u0582\u0574 \u0567 \u057f\u0561\u0580\u0565\u056f\u0561\u0576 1 \u0574\u056b\u056c\u056b\u0561\u0580\u0564 \u0564\u0578\u056c\u0561\u0580\u056b \u057e\u0561\u0573\u0561\u057c\u0584\u056b\u0576 \u0587 \u0576\u0561\u056d\u0561\u057f\u0565\u057d\u0578\u0582\u0574 \u0567 \u0585\u0563\u057f\u0561\u0563\u0578\u0580\u056e\u0565\u056c \u056f\u0561\u057a\u056b\u057f\u0561\u056c\u0576 \u0531\u0544\u0546-\u0578\u0582\u0574 \u0587 [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":987974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[67],"tags":[92260,50759],"post_folder":[],"class_list":["post-987968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","tag-skims-2","tag-50759"],"_links":{"self":[{"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/posts\/987968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/comments?post=987968"}],"version-history":[{"count":5,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/posts\/987968\/revisions"}],"predecessor-version":[{"id":988134,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/posts\/987968\/revisions\/988134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/media\/987974"}],"wp:attachment":[{"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/media?parent=987968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/categories?post=987968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/tags?post=987968"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/armeniatoday.am\/hy\/wp-json\/wp\/v2\/post_folder?post=987968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}